Channel 4, BT, EE now on board for BritBox as it opens for business | VOD | News | Rapid TV News
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Opening on a high by announcing multi-year content deals with the UK’s fourth largest broadcaster and the number two pay-TV provider, the UK version of the BritBox subscription VOD service created by BBC and ITV has officially opened for business.
BritBox 19Sep2019
BritBox claims to be bringing to viewers for £5.99 a month, in HD and across multiple devices, the greatest collection of British boxsets with homegrown talent. The collection includes brand new and recent programmes as well as classic British TV. Full box-sets include all six series and specials of Downton Abbey, all three series of Broadchurch, seven series of Only Fools and Horses, three series of Gavin & Stacey and both series of Extras. BritBox will be the home of Agatha Christie’s Miss Marple and Poirot, and reality fans will be able to enjoy all the past series of Love Island.

BBC exclusives coming to BritBox in the next six months include The Great British Bake Off (1-7), Les Misérables and The Split. Also available immediately are recent ITV dramas A Confession and Manhunt coming straight to BritBox exclusively after catch-up window on the ITV Hub, as well as recent ITV and BBC titles including The Trip, Deep Water, Wolf Hall, and Rev.

The portfolio has been significantly enhanced with content from Channel 4 as well BT and subsidiary EE.

The three-year partnership deal with Channel 4 will bring over 1000 hours of content from on-demand service All 4 including TV boxsets and British films from Film4. Content will span comedy, drama and non-scripted programmes including new series – and for the first time to any streamer, an exclusive Film4 curated service featuring iconic British films. BritBox will bring All 4 to the service in Spring 2020, with new series being available 31 days following transmission of the last episode on Channel 4. Film4 will follow later in 2020.

“Channel 4 has always showcased distinctive and diverse British content and, in a world of almost unlimited choice, our public service brand values are more important than ever for viewers,” said Channel 4 CEO Alex Mahon. “The opportunity to collaborate as PSBs on BritBox extends our track record of partnership and will ensure there is a compelling single destination for the very best high quality, home-grown content.”

With BT, BritBox will create a range of products and offers that feature access to millions of customers across its brands and services, and as part of the deal EE will be the exclusive mobile partner for BritBox. “We’re delighted to be partnering with the world’s best streaming providers to give our customers the UK’s best TV experience - offering unrivalled choice and flexibility,” remarked Marc Allera, CEO of BT’s consumer division. “This deal with BritBox will add more exciting content to our great range of TV services for customers whether they’re watching at home or on the go.”

Boosting the service’s reach further, Samsung will be the first TV manufacturer to launch the BritBox app and together, Samsung and BritBox have agreed a co-marketing partnership that will see BritBox featured as a Recommended App on Samsung Smart TVs. The firms will embark on joint marketing activity Q4 in the run up to the key sales season around Black Friday and Christmas.

“Today’s launch and announcement of our partnership deals with Channel 4 and BT underline the quality and scale we want the service to embody,” stressed Reemah Sakaan, group director ITV SVOD. “It’s wonderful to be bringing such a wealth of brilliant British TV and film to subscribers from today, and I’m looking forward to revealing our exciting, original commissions in the near future.”