Demand for Disney+ but the TV draws a blank with comic fans | Media Analysis | Business
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Attendees at Comic Con may be a rather niche segment of the UK’s viewing public but new research has found that barely just over a third of attendees at the latest edition of the leading convention say that a TV is their preferred viewing device.

Ex12 WeSpokeToFans October191This, found research firm pop culture marketing agency Experience12 in its poll of 1,008 fans at the MCM London Comic Con 2019, exploring consumer habits related to the most anticipated and favourite game, film and TV releases, alongside preferred ways to consume content. The decline in TV represents a 13% decrease since May 2019, with both tablets and consoles increasing their share of interest over the same period.

In addition, 24% of attendees were most excited for the latest season of Rick & Morty to launch than any other show and 21% felt TV was their favourite way of viewing content.

By contrast, the survey also found that the growth of subscription services shows no sign of abating, with Netflix, which enjoyed a 6% growth since October 2018, remaining the preferred streaming service amongst Comic Com attendees, with 82% saying they prefer the subscription to any other one in the market. Most interestingly, over half (54%) of attendees said that they would they’d subscribe to the Disney+ direct-to-consumer service once launched.

“It’s always interesting to get first-hand feedback from the fans at Comic Con London about their preferences, and...it’s exciting to see the ever-growing subscription platform market come into its own, especially as Disney+ is soon to hit the scene,” commented Experience12 founder and MD Chris Whittle. “Our research proves that fanbases are still increasing across the board, with classics like Pokémon and Star Wars staying strong.”