ESPN, Formula 1 race to new three-year deal | Deals | News | Rapid TV News
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Just before Lewis Hamilton entered the victory lap of his successful campaign and aiming to build on double-digit television viewership growth in the country over the past two seasons, ESPN and Formula 1 have forged a new agreement for the US.
ESPN formula1 3Nov2019
F1 returned to the ESPN networks in 2018 and through 18 races this season, Formula 1 has averaged 671,000 viewers on ESPN networks, an increase of 19% compared with the same point in 2018 on ESPN networks and up 24% from the average of 542,000 on NBC networks in 2017. The company added that all but three of the 18 races this season have seen year-over-year viewership increases on ESPN networks. In addition, the demographic of persons aged 18-34 has grown 81% from 2018 and is up 87% from 2017.

The new deal will keep the FIA Formula One World Championship on ESPN and ABC through 2022. All F1 races will continue to air live on either ESPN, ESPN2 or ABC and all practice sessions, qualifying and races will air live and in replay across ESPN platforms, including on-demand replays on the ESPN App. In addition to the telecasts, ESPN’s coverage of Formula 1 also includes the dedicated Formula 1 website, which reports on the championship all year-round.

As an additional element of the new deal, ESPN Deportes will serve as the exclusive Spanish-language home for all Formula 1 races in the US starting in 2020. Spanish-language coverage of F1 will be made available to fans on ESPN Deportes television network and streaming on the ESPN app.

ESPN also will continue to air the races commercial-free and will again partner with the UK’s Sky Sports and Formula 1 to bring Sky’s presentation of Formula 1 racing to American viewers.

“When we brought Formula 1 back to ESPN two years ago, we had faith that Formula 1 fans in the United States would support the coverage,” remarked Burke Magnus, ESPN executive vice president, programming and scheduling. “That faith has been rewarded many times over, and we greatly appreciate how fans have responded in record numbers. We’re also delighted to add Spanish-language rights to this new deal. This provides us with a unique opportunity to serve Hispanic Formula 1 fans across ESPN platforms in English and Spanish. We look forward to continuing the relationship with Formula 1 and working together to build the sport in America.”

“Our partnership with ESPN has delivered a 19% increase in viewership across the US and we are delighted to extend our partnership through to 2022,” added Sean Bratches, managing director, commercial partnerships at Formula 1. “The US is one of our key focuses for growth and ESPN knows and understand the US Sports audience like no one else. The combination of their dedicated coverage and Formula 1’s amazing racing spectacle is a perfect partnership for us to build on our recent success with US audiences.”