And it’s official: Apple has switched on its long-awaited and eagerly anticipated direct-to-consumer service that will be available initially in territories including North America, Latin America and the Caribbean, Africa, Europe and Central Asia, Asia-Pacific and the Middle East.
At launch Apple TV+ will offer exclusive original shows, films and documentaries including the much talked about Reese Witherspoon and Jennifer Aniston-led The Morning Show as well as thriller See and For All Mankind, all of which have debuted their first three episodes and will release a new episode weekly every Friday on the Apple TV app.
All episodes of Dickinson, as well as kids and family shows Helpsters, Snoopy in Space and Ghostwriter, are available to watch from launch. Customers can also access documentary film The Elephant Queen as well as the first instalment of Oprah’s Book Club featuring the TV and film legend in conversation with Ta-Nehisi Coates discussing his novel The Water Dancer. New Apple Originals debuting in the coming months include series Servant, Truth Be Told and Little America and films Hala and The Banker.
“Audiences in over 100 countries and regions can now enjoy Apple TV+, home to an all-original line-up of powerful shows and movies from today’s greatest storytellers,” said Eddy Cue, Apple’s senior vice president of internet software and services, commenting upon the launch. “It was important for us to make it easy for everyone to watch across all their favourite screens, so Apple TV+ is the most broadly available Apple service ever from day one.”
“I have loved working with Apple. I have never felt such freedom and support,” added Kerry Ehrin, showrunner and executive producer of The Morning Show. “It is a place to breathe as an artist. Not only have they been tremendous creative colleagues, but it also feels like family in the best ways. I'm very proud to be working with them. They are special.”
Priced at $4.99 in the US and £4.99 per month in the UK, the service will be available on the on the iPhone, iPad, Apple TV, iPod touch and Mac platforms as well as select Samsung smart TVs, Roku and Amazon Fire TV devices, and on the web at tv.apple.com.