Viacom forges Facebook partnership | Social TV | News | Rapid TV News
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Ramping up its social TV business considerably, the international arm of Viacom’s digital studio production business, Viacom Digital Studios International (VDSI), is to produce a slate of original short-form content for Facebook Watch audiences in the Europe, Americas and Asia.
FB WATCH Viacom 30Oct2019
The partnership follows on from a previous MTV UK and Facebook Watch partnership in 2018, where interactive quiz gameshow, MTV Stax, allowed players to win cash in real time. As part of the collaboration with the social media platform, VDSI will tap into Viacom’s global footprint, utilising its regional production hubs to create original, locally relevant premium digital programming for young, mobile audiences around the world.

In the UK, MTV has partnered with VDSI to produce 75 x 10-minute pieces of digital short form content, which will be spin-offs of six successful MTV UK linear series. The UK content will also be localised into local language in Germany, France and Spain. UK productions include: More Love and More Lies, Geordie More and Geordie OGs: The After show, JTOU: What Was I Inking, Celebrity Ex On The Beach: The After Party, Teen Mom UK: Mom’s The Word.

From late December VDSI will produce a number of series in Latin America. In Brazil it will offer a range of series consisting of eight episodes that range from four to eight minutes each. Titles will be are as follows: Useless Life-Hacks, Na Quebrada, Portugal Realengo and Only Joking.

In Asia, VDSI will partner with MTV Asia to produce a series of titles featuring popular social influencers in Asia. Four of the series will premiere later this year, while the remaining four will be developed in 2020. Each series will consist of eight episodes, spanning four to eight minutes each.

“This is a really exciting partnership which will enable MTV fans to gain a completely new perspective on our most popular shows, exclusively on Facebook Watch,” said MTV International VP, digital content Jo Wells. “The partnership extends both how we distribute short-form content and also – at 10 minutes per episode – its typical length, feeding a growing audience appetite for mid-form content.”