Viacom gains full control of Italy's Super! Channel | Major Businesses | Business
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Global media brand Viacom International Media Networks (VIMN) has acquired from De Agostini Editore the remaining half of Super Broadcast S.R.L, the company that owns and operates free-to-air kids’ TV channel, Super!

Super Logo 21Oct2019The FTA kids’ channel in Italy focuses on children aged 4–14 with a pipeline of local and International content. Through the acquisition of Super! Viacom in Italy will reach more than 35 million viewers per month and strengthen its position in the market as one of the most important international media networks in Italy. Viacom already owns and operates three free-to-air digital terrestrial TV channels in Italy – Paramount Network, Spike, VH1 - and also owns 11 branded channels including MTV, Comedy Central, Nickelodeon and Nick Jr., which are all distributed on Sky Italia.

As part of the transaction, De Agostini Editore will continue to collaborate with VIMN Italy providing De Agostini’s original content to the channel. “I’m pleased to confirm this new achievement in our ongoing strategy to strengthen our presence in Italy, a market where we have a strong position on pay-TV with our main brands and premium content, including Nickelodeon,” commented Raffaele Annecchino, president and MD, Southern and Western Europe, Middle East & Africa at VIMN. “The acquisition of Super! further reinforces the VIMN relevance in the kids’ segment in Italy and increases the exposure of our properties and touchpoints.”

“[Super!] has gained a leading position in the kids’ Italian sector, which was achieved for a second year in 2019. Now we’re passing it to Viacom, who will further enhance the heritage of the brand,” added Pierfrancesco Gherardi, managing director digital division, De Agostini Editore. “We will focus our efforts on our channels distributed on pay-TV, on our digital platforms as well as on content production and co-production, which we have already successfully developed in these past few years.”