Switch on for fast-to-market OTT platform | OTT | News | Rapid TV News
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Attempting to enable broadcasters and content owners to launch an OTT service fast whilst significantly reducing complexity and overheads, online video technology provider Switch Media has launched MediaHQ Lite.
Switch Media MediaHQ 16OCt2019
Switch Media believes that premium OTT services have become complex and fragmented. Many broadcasters and content owners struggle with bespoke integrations, finger pointing between vendors, the high costs of app development and progressively increased overhead costs.
MediaHQ Lite is aimed at new OTT offerings where time-to-market is critical, and budgets are realistic. The platform is designed to provide the ability to extend reach, free up operational resources and adapt to the changing OTT landscape and consumer expectations.

The end-to-end OTT platform is also marketed as providing a ‘comprehensive’ feature set at a cost-effective price point allowing an OTT service to be delivered swiftly without any kind of customisation, by keeping complexity to a minimum while satisfying core OTT requirements. The claimed result is reduced overheads and the opportunity to test new ideas with minimal budget.

Features include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Media applications, or their own apps if they have them. What the developer says really sets MediaHQ Lite apart is a full featured server-side ad insertion integration with AdEase providing what the firm calls ‘uncompromised’ addressable ad experiences.

“We have been approached by many content owners wanting to launch new OTT services who are overwhelmed by the intricacy and costs,” said Switch Media CTO Luke Durham. “This is especially the case in emerging markets such as South East Asia and Africa, but also the growing collection of content owners who want to augment their revenue streams by going directly to the consumer with a niche offering. With MediaHQ Lite we’ve created an end-to-end solution that keeps the lion’s share of features and value but removes much of the complexity in the setup, and the often-overlooked operational costs.