7Park Data adds SVOD cross-platform viewership as it arrives in UK | Ad Tech | News | Rapid TV News
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Data transformation software and predictive insights platform provider 7Park Data has enhanced the features of its core media and entertainment solution with cross-platform viewership data across Netflix, Hulu, and Amazon Prime Video as well as UK viewership data for Amazon Prime Video.

7ParkData 15Oct2019Cross-platform viewership enables media and entertainment organisations to track viewers as they consume content across Netflix, Hulu, or Amazon Prime Video subscriptions, revealing the performance of original and licensed titles among a variety of cohorts. Critical performance measures include share of audience streams by day and month, viewership activity during the first 90 days of launch, demographics and brand affinity among other features.

7Park Data says that cross-platform viewership analysis is an increasingly important performance indicator as more competitive services like Disney+ and Apple TV+ enter the market, and can provide insight into viewer churn.

Additionally, customers now have the ability to track Amazon Video performance in the United Kingdom — an industry first — and the company plans to add Amazon Prime Video data for Germany, Canada, Australia, Italy, Japan, and Brazil in the coming months. In all, the platform currently provides on-demand access to licensed and original content streaming viewership data for thousands of titles in 54 countries.

“Netflix, Hulu, and Amazon Prime Video do not share their viewership data, leaving studios, networks, talent agencies, and others wondering how well content performs — and unable to make informed business decisions related to content strategy,” explained John Sollecito, head of media and entertainment at 7Park Data.

“As competition between these platforms continues to heat up, business strategy will increasingly rely on viewership data across streaming services, among viewer cohorts, and across geographies. Our platform now arms media organisations with an unprecedented breadth and depth of near real-time viewership information for the leading streaming services.”