Alchimie makes Switch to boost English sports portfolio | Deals | News | Rapid TV News
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Content aggregation and distribution company Alchimie has signed a deal with Australian producer and distributor Switch International for 560 hours of sports programming.

alchimie 28JUne2019The acquisition deal with the distributor covers European rights across variety of sports content from legendary matches and legendary sporting documentaries to football tactics tutorial series.

Alchimie distributes its library of content via editorially themed SVOD subscription channels to over 40 digital platforms and telcos across Europe, including to Alchimie’s recently acquired UK OTT platform, TV Player. The new agreement boosts the English language sports programming within its existing 40,000 hour library of multi-language premium factual content across nature, travel, sport, crime and current affairs genres.

“We are delighted to have extended our relationship with Switch International,” commented Alchimie chief content officer Frederic Rossignol. “Switch’s premium sports documentaries and series will appeal to audiences across many of Alchimie’s channels, from our biography channel Big Name to our recently launched 5-A-Side and football focused channel, Give Me Five, keeping our channel content fresh and our viewers entertained and engaged.’

Bill Farrow of Switch International added: “Sports is one of the world’s great unifiers, able to unite people, cities and countries. Switch’s collection of sporting titles covers some of the most memorable athletes, venues and moments from history through to current day. We’re thrilled that through Alchimie these programmes will continue to find new audiences across Europe.”