Disney Channel Korea acquires Sunny Bunnies | Deals | News | Rapid TV News
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Signalling an increased focus on South-East Asia for the content distribution company, Media IM Incorporated’s flagship animation series Sunny Bunnies has been acquired by Disney Channel Korea which will air the animation in blocks on Disney Junior and the Disney Channel.
SunnyBunnies 7March2019
The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the creatures go to a different location and embarking on ‘mischievous’ adventures and at the end of every episode there is a collection of bloopers. 

To support the launch of Sunny Bunnies in South Korea, Media IM brand licensing director Gavin Metcalfe has brokered a deal with Asiana Licensing to represent the brand in the territory. Asiana Licensing claims to be the oldest and most respected L&M company in Korea, with a brand portfolio that includes Barbie, The Smurfs, Garfield and Pac-Man.

“It’s no surprise that we are intensifying our push into South Korea and South-East Asia with Sunny Bunnies — not only does the region have a vast and eager audience for premium kids’ entertainment, but the show’s non-dialogue format and its universal message of love, fun and friendship makes it an ideal vehicle for export,” said Media IM co-founder Irina Nazarenko.

“The deal with Disney Channel Korea puts Sunny Bunnies on one of the most prestigious broadcaster platform in the region, while our partnership with Asiana will ensure that the roll-out of Sunny Bunnies L&M is in the safest possible hands. With digital and L&M revenues beginning to overtake traditional broadcaster licence fees, we feel confident that we’ve got the combination exactly right.”

Media IM has also closed a non-exclusive deal with Yeah1 Group, Vietnam’s leading MCN operator which owns the largest digital media platform in Asia, to air the first three seasons of Sunny Bunnies on its children’s channels in Vietnam, Thailand, Indonesia, Malaysia, Philippines, India, Singapore, Taiwan, Hong Kong, South Korea, Japan, Cambodia, Laos, Myanmar and Brunei. The channels will be geo-blocked for these territories only.

Media IM has also extended its co-operation with DHX Media-owned online children’s network and studio WildBrain for a further three years.