Telaria expands EMEA sales team | Major Businesses | Business
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Reflecting market growth, and indeed its expansion in the EMEA region, online video advertising yield optimisation platform provider Telaria has appointed Jenny Antoniou as publisher account director of ad operations.

Telaria Antoniou 11Oct2019Antoniou was previously head of campaign management at Dennis Publishing. She led teams through large-scale change covering all aspects of digital media operations, programmatic, content-led partnerships and B2B lead generation. As co-chair of the AOP’s ad ops steering group, Antoniou has also led and rolled out industry-wide publisher initiatives.

Reporting to Bill Swanson who was hired in June 2019 to lead the company’s increasing presence in EMEA, Antoniou will be responsible for the growth of Telaria’s EMEA publisher and broadcaster business.

The company feels that it is in a good position to cash in on the growing EMEA online video market and cited eMarketer data showing that nearly half of British homes were now streaming content and overall connected TV users topping 34 million, leading to UK digital video ad spend increasing 42% until 2021.

Commenting on Antoniou’s appointment, Swanson, said, “We are delighted to welcome Jenny to the Telaria team. The digital video and broadcast market is growing rapidly and Jenny’s deep industry knowledge of this unique market and extensive experience puts us in a strong position for our next phase of growth. She has a strong track record in consistently driving revenue growth and client success; this, combined with her experience in implementing strategic company goals and overcoming technology challenges will prove invaluable as we expand our video platform reach in the UK and EMEA market.”

Antoniou added, “Telaria has built a leading position in connected TV and premium video globally across the US and APAC regions. As the video advertising landscape evolves and grows at a rapid pace in EMEA, I’m excited to build on thebe part of the company’s success journey by leveraging its technology to unlock more programmatic video opportunities for publishers and brands in EMEA.”