WSC Sports adds AI to J.League football content | Infrastructure | News | Rapid TV News
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Aiming to provide more personalised and in-depth video content to Japanese football fans, WSC Sports has teamed with Japan’s J.League Media Promotion (JMP) and Imagica Live to create AI-powered sports video content for J.League football.

WSC Sports Japan 7Oct2019Currently being used by leading media rights owners such as the NBA, MLS, FIBA, PGA, Cricket Australia and Bundesliga among others, WSC Sport’s artificial intelligence technology automatically generates and distributes personalised sports video content in near real-time. The platform analyses live sports broadcasts, identifies each and every event that occurs in the game, creates customised short-form video content and publishes to any digital destination including social platforms which can then be used for audience engagement and video monetisation.

By letting AI handle the time-consuming clipping and editing busywork, WSC Sports says that it can enable digital teams to invest in valuable storytelling and creative content delivery.

J.League Media Promotion (JMP) is responsible for the production of official images of the J.League, Japan's professional soccer league, and the worldwide distribution of the images. In the 2019 season, JMP produced footage of about 1110 games, providing live footage, highlights, news footage and official photos to rights holders around the world.

Since launching during the 2019 season, WSC’s machine learning platform has integrated with JMP and social media and other digital platforms from Imagica Live, the official J.League archive partner. As part of the new collaboration, WSC Sports will focus on digital video content of Japanese Professional football domestically, as well as the League’s international markets to offer fans outside of Japan access to Japanese football content.

“JMP prides [itself] on innovation and bringing the latest in media technology. Integrating AI technology in our production services, ensures we continue to offer our fans world class digital video content,” commented J.League Media Promotion CEO Hiroaki Dei. “As WSC expands within Asia, we are thrilled to be collaborating with J.League Media Promotion and Imagica Live. Fans are the winners’ and we are excited to bring to life more moments by video,” added Guy Port, head of APAC of WSC Sports.