Viacom expands Comedy Central short form slate | Programming | News | Rapid TV News
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Viacom Digital Studios International (VDSI) and Comedy Central International have announced three new short form series, Rosie Tries to Help, Comedy Central Chart Show and Desiree Burch’s Fat Chat, along with the return of Bad Cramps for Season Two.

Viacom BadCramps 7Oct2019From observational documentaries and scripted to spoofs and chats, the new series spans a range of topics and will begin rolling out across Comedy Central International’s digital and social platforms throughout October 2019.

In VDSI’s global footprint, each short form series is localised for an average of ten languages per series, driving traffic to Comedy Central International’s social and digital platforms around the world. Since 2018, Comedy Central International has claimed an increase of 185% in video views and 232% in watch-time across all platforms.

Comedy Central International’s new series are Rosie Tries to Help with following comedian Rosie Jones as she helps a different group of people or current issue; Comedy Central Chart Show where each episode is a music video parody, spoofing a particular music genre; Desiree Burch’s Fat Chat, a new short form chat show hosted by comedian Desiree Burch who welcomes a guest into her late-night diner to chat about body image, fat identity and more. Also on the slate is season one of Bad Cramps, which achieved over two million cross platform video views on its first run.

Season 2 is a scripted comedy, written by Danni Jackson and Georgie Fuller, that follows two over-sharing twenty-something best friends – broke and sharing a flat in the city. Each episode of the six-part series stands alone as a relatable vignette, but together builds up a rich picture of the duo’s comedic world. The series features six seven-minute episodes, and is directed by Freddie Waters, executive produced by Rebecca Hewett and produced by Leah Draws.

“We are committed to reimagining Comedy Central International for a new generation of young, digital-native audiences,” commented Jill Offman, EVP of Comedy Central International. “Short form is integral to our content strategy, as it allows us to reach an enormous audience around the world with our signature Comedy Central voice, while also developing a strong library of digital IP and welcoming talent into the fold.”

“Content consumption is becoming increasingly mobile, and VDSI is focused on developing original premium digital programming to reach and engage our audiences wherever they are,” added Brendan Yam, SVP and GM of VDSI. “By partnering with Comedy Central International, we are able to create content for audiences around the world who are increasingly looking to the network’s social and digital pages as the leader in digital original comedy.”