ZEE5 chooses Applicaster to enhance app experience | OTT | News | Rapid TV News
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In its second major broadcast technology investment announcement in just over a week, India-based global over-the-top service ZEE5 has revealed that it is to deploy Applicaster technology to transform the way it delivers content to mobile audiences.

ZE Kaltura 25Sep2019The OTT streaming platform launched in India in February 2018 and offers both free and paid premium on-demand content, including originals, as well as linear TV channels. The service’s content library comprises over 3500 films, 500 TV shows, 4000 music videos, 35 plays and 90 live TV channels across 12 languages and is available online as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. It also supports Chromecast.

Over 2019 ZEE5 has rolled out 25 original shows and is committed to launching 72 or more shows by March 2020. It has crossed 70 million gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.

The partnership with Applicaster will focus on updating the ZEE5 app interface to mirror the evolving preferences of the latest generation of OTT viewers. The service provider believes that by using Applicaster’s Zapp SaaS app management platform, and with its relationship with Accenture, in addition to integrations with Google, Microsoft and Kaltura among others, it will be able to quickly develop the app, implement future changes and efficiently launch the app in-market. Zapp is claimed to include everything brands need to prototype, develop and manage direct-to-consumer apps across phones, tablets and connected TV devices.

“As a global leader in the OTT space we’re always looking for areas of growth and as we look towards the next evolution of the industry, it is important to deliver content to consumers on their preferred platform,” observed Rajneel Kumar, business head expansion projects and head of products of ZEE5 India. “With more viewers than ever using mobile, Applicaster has allowed us to provide our content to users while still maintaining quality, and continually adapting to changes in the digital video streaming landscape.”

“Through our work with ZEE5 and our outstanding partner relationships, we are able to impact a massive audience and transform the way they are viewing content,” added Jonathan Laor, CEO and co-founder of Applicaster. “We’re excited to be working with such an innovative company, helping ZEE5 not only provide a unique viewing experience, but also a high-quality one.”