Aiming to give advertisers access to potentially billions of ad avails on leading connected TV platforms, streaming and connected TV advertising network provider Wurl has launched a new advertising marketplace enabling video producers to sell their CTV ad inventory to advertisers.
The new AdPool is a free service for video publishers and CTV platforms that are part of the Wurl Network Premium CTV and enable video publishers to complement their existing advertising sales and reduce unsold inventory or as their primary ad sales channel.With AdPool, each ad is individually targeted in real-time for each TV viewer. This says Wurl will earn higher fees for video publishers and greater ad buying efficiency for advertisers.
“Even during our beta, AdPool has provided enormous benefit for our customers,” claimed Sean Doherty, CEO and co-founder of Wurl. “With billions of CTV ad impressions already being sold on the Wurl Network, AdPool has the scale necessary to attract premium advertisers and increase our customers’ yield from ad-supported streaming.”
