Sublime launches global high-impact video solution | Ad Tech | News | Rapid TV News
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Aiming to enable brands to achieve incremental reach through video formats that complement their TV strategies and address current issues surrounding their video campaigns, Sublime has announced the launch of SublimeTV.

Sublime 2Oct2019The solution is designed to help reach the growing number of viewers that no longer watch traditional TV and instead consume video content on their mobile and desktop devices, with Sublime boasting 80% reach in the UK via its network.

The desktop element of the ad solution is centred on the Reminder Ad unit and is designed to engage the consumer without interrupting the user experience. A video is displayed at the top of the page but as the viewer scrolls down, the video moves within the wing or side of the page to ensure high completion rate. Sound only activates with an action from the viewer, resulting in what the company claims will be a seamless, and engaging, experience.

SublimeTV is also said to provide more creative surface area for brands to communicate messages, on both the desktop and mobile ad units, with nine and three times more surface respectively. Sublime’s propriety algorithms select the best environment for the ads, allowing brands to enhance their video KPIs including screen resolution, average VTR, and bandwidth.

The company claims its new solution offers 90% viewability on multi-devices – based on audiences viewing the ad for at least two seconds – as well as an optimised 70% view-through-rate (VTR) for 15-second videos. Sublime boasts a high click-through-rate (CTR) of 1.2% on multiple devices.

Sublime has also partnered with Real Eyes, conducting emotional studies to understand audience response to Sublime’s video campaigns, as well as measure viewer attention span. As a result, brands are provided with valuable insight into consumer behaviour and can use this information to adapt their strategies and creative assets, and achieve high returns.

“Digital is rapidly transforming the industry and we are increasingly seeing video consumption in millennials shift away from TV and towards mobile and desktop devices,” said Sublime COO Andrew Buckman. “A positive user experience and brand safety are paramount to Sublime and we are pleased to announce our new high-impact video solution addresses all of these needs.”