Vox pops spin-off for RTL Deutschland | Satellite | News | Rapid TV News
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Mediengruppe RTL Deutschland is launching on 1 December a new TV channel, Vox Up, a spin-off of its female-focused Vox.
rtl city radio studios 18July2019
Vox Up's programme line-up will include expanded showcases for popular Vox formats like Das perfekte Dinner (The Perfect Dinner) and Shopping Queen, high-quality US fiction series and, right from the outset, some in-house productions. Viewers can also look forward to1990s smash series Ally McBeal.

In what it says will be a first for advertisers in the German TV market, the advertising breaks of one linear channel are going to be consistently linked with those of another. In other words, the same ads will simultaneously be shown on Vox and Vox Up.

Currently awaiting its broadcasting licence, Vox Up will initially be broadcast via the Astra satellite, but Mediengruppe RTL Deutschland is also trying to arrange its distribution via cable and IPTV networks. The channel will be run by Oliver Schablitzki, currently in charge of Nitro — claimed to be Germany's current most successful the third- and fourth-generation free-to-air channel in key target groups — as well as RTL Plus and Now!

“Vox shows, in a way that no other German channel has managed to do for years, just how innovative and inspiring TV can be for a younger audience,” said Stephan Schäfer, managing director for content and brands at Mediengruppe RTL Deutschland. “We now want to add to this success story with Vox Up. And we're convinced that now is the right time to launch a new TV channel.”

Matthias Dang, managing director of Ad Alliance, added: “Our launch of Vox Up will achieve two objectives at once, firstly by quenching our advertising customers' thirst for more high-quality environments like the one that typifies Vox, and secondly by underscoring our claim to be the leading innovator in advertising marketing. The Ad Alliance is now bringing the model of coupled advertising breaks, already established in other European advertising markets including Spain and Croatia, to the German market.”