Content giant Discovery has launched the Food Network Kitchen, what it calls a first-of-its-kind direct-to-consumer product with proprietary streaming technology offering consumers live, interactive cooking instructions.
Food Network Kitchen will offer 25 weekly live classes with five daily live classes on weekends, allowing consumers an intimate and interactive connection with their favourite chefs. In addition to the live cooking classes, Food Network Kitchen will also offer over 800 on-demand cooking classes with leading chefs. On-demand lessons will be updated daily.
Additionally, Food Network Kitchen will offer 3,000 instructional videos, including hundreds of step-by-step videos by Michelin-star chefs, James Beard award-winners, bestselling cookbook authors, and restaurateurs from Panna, the award-winning digital cooking app, which was recently acquired by Discovery.
“Everything we do starts with the customer and they have repeatedly asked us to bring the incredible food they see on Food Network into their homes,” explained Peter Faricy, CEO, direct-to-consumer, Discovery. “Food Network Kitchen is an interactive culinary experience that will improve people's lives. We have designed a product that will change the way people cook by giving them direct access to their favourite chefs, the convenience of expert instruction and the skills they need to be more confident in the kitchen. We are bringing inspiration and joy to cooking.”
Food Network Kitchen will launch in late October 2019 in the US and will also be available across iOS (iPhone and iPad), and Android mobile devices. Food Network Kitchen will roll out across additional platforms and devices in 2020.
The announcement includes what is described as a ‘landmark’ collaboration between Discovery and Amazon to offer Food Network Kitchen through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs.
Additionally, Food Network Kitchen will offer 3,000 instructional videos, including hundreds of step-by-step videos by Michelin-star chefs, James Beard award-winners, bestselling cookbook authors, and restaurateurs from Panna, the award-winning digital cooking app, which was recently acquired by Discovery.
“Everything we do starts with the customer and they have repeatedly asked us to bring the incredible food they see on Food Network into their homes,” explained Peter Faricy, CEO, direct-to-consumer, Discovery. “Food Network Kitchen is an interactive culinary experience that will improve people's lives. We have designed a product that will change the way people cook by giving them direct access to their favourite chefs, the convenience of expert instruction and the skills they need to be more confident in the kitchen. We are bringing inspiration and joy to cooking.”
Food Network Kitchen will launch in late October 2019 in the US and will also be available across iOS (iPhone and iPad), and Android mobile devices. Food Network Kitchen will roll out across additional platforms and devices in 2020.
The announcement includes what is described as a ‘landmark’ collaboration between Discovery and Amazon to offer Food Network Kitchen through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs.
