AMOLED TV display market revenue to reach $7.5BN by 2025 | 4K/UltraHD | News | Rapid TV News
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Having always delivered amazing pictures but with amazingly high price tags, active matrix organic light-emitting-diode (AMOLED) TVs are set enter a period of growth with revenues set to double during the next six years says research from IHS Markit.

AMOLED IHS 26Sep2019The analyst says that driven by falling prices and rising consumer demand for thinner, lighter and more colourful television sets, global revenue for AMOLED TV displays will expand to $7.5 billion in 2025, up from $2.9 billion in 2019.

IHS Markit calculates that AMOLED TV average selling prices (ASPs) are currently about four times more than the LCD TV ASP, based on a comparison of 65-inch panels with a 3840 by 2160 resolution. Because of this, TV brands are eager to reduce AMOLED prices to make them more attractive to consumers.

The analyst projects that even though they have only been on the market since 2013, AMOLED TVs will account for 20.6% of the $36 billion TV display market in 2025, up from just 8.6% in 2019.

One development expected to result in major price declines is the use of multi-model glass (MMG) substrates in Gen 8 display manufacturing fabs which can improve the efficiency of manufacturing, reduce product costs and help diversify product line-ups. LG Display recently ramped-up a new Gen 8 MMG factory in Guangzhou, China, the company’s second Gen 8 facility after its factory in Paju, South Korea established in 2013.

As a result of its extensive investments in cutting-edge display facilities with MMG, the analyst expects LG Display expand its lead in the AMOLED TV display market.

“Despite carrying a much higher ASP than LCD TVs, AMOLED TVs are extremely appealing to consumers because of their slim form factor, light weight and wide colour gamut,” said Jerry Kang, associate director at IHS Markit | Technology commenting on the AMOLED & Flexible Display Intelligence Service report. “Starting in 2020, AMOLED TV ASPs are expected to begin to decline due to increases in manufacturing capacity spurred by the adoption of a more advanced production process. This will pave the way for much more widespread adoption of AMOLED TVs.”

Yet it also cautioned that other display suppliers are aiming to compete with LG Display’s advanced white OLED technology. These firms are offering alternative technologies that soon could also be leveraged for manufacturing AMOLED TV displays, including ink-jet printing, RGB OLED and quantum dot colour-converting OLED.