Brightcove: majority of video views begin on mobile devices | Mobile | News | Rapid TV News
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In its latest Quarterly Video Index Report, Brightcove has found that mobile is no longer just the home of snackable content and is, said the cloud-based video services provider, offering a multi-course meal to consumers.
brightcove 24Sep2019
The Global Video Index analyses hundreds of millions of recent data points from Brightcove customers to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices. It covers worldwide data trends, as well as break through regional trends for the Americas, Europe, Middle East/Africa, Latin America, Japan/Korea, Australia/New Zealand and Asia Pacific.

The standout finding for the research from the second quarter of 2019 was that 53% of global video views begin on mobile devices, smartphones, and tablets, taking away share from traditional desktop computers. Smartphones saw the highest growth, to 45% from 38% only one year ago. In emerging markets, especially Asia Pacific (APAC), the report found that mobile was king, with as much as 84% of all plays were on mobile phones, and with Japan/Korea at 58%. In the Middle East and Africa, smartphone share was 57%. In every region but the US and Canada, mobile devices took share away from desktop computers.

Continuing a recent trend, long-form video (21-40 minutes) and ultra-long-form video (41+ minutes) saw faster growth in the share of time watched on every device, from connected TVs to smartphones. Ultra-long-form content took the highest total share of time watched across all devices, despite short-form video (0-5 minutes) having the highest number of assets published. The survey noted that the increasing quality of delivery to mobile devices, cheaper data plans, and more affordable Android smartphones from China have had a significant impact on how content is consumed.

“Leveraging mobile video continues to be crucial for OTT providers, as they look to not only reach younger viewers – who traditionally have been mobile first – but also older viewers who have discovered that mobile video is a convenient way to consume content outside the home,” said Brightcove Principal Analyst Jim O’Neill commenting on the Q2 Quarterly Video Index Report. uarterly Video Index Report. 

“The amount of content being consumed on mobile devices has more than doubled over the past year. This is largely due to the fact that content owners and distributors are making premium content available to consumers anywhere, any time, and on any device. This growth will continue as more content – especially high-value sports content – becomes more prevalent and easily accessible on mobile devices.”