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Among those likely to cut the cord in the next year, nearly half (44%) said in a survey that after doing so they would turn to streaming services like Netflix or Hulu.
hulu 29 aug 2019 lands
The survey, from Manatt and Vorhaus Advisors also shows that he proliferation of high-quality original programming, ease of access on multiple devices and low friction sign-ups are all helping drive SVOD services further into the mainstream.

When asked their reasons for going without pay-TV service, “too expensive’ was the No 1 response with 47%, followed by “I don’t watch enough TV to make it worth it” (30%). However, rounding out the top five were: “I am satisfied with online streaming options on my TV,” (24%) “I have enough entertainment options on the internet” (23%) and I can watch the TV shows and movies I like on the internet” (21%).

The Manatt-Vorhaus research also delved into demographic variances. For example, when asked what their primary medium for entertainment is, 29% of 18-34 year olds cited smartphones, vs. 16% for all respondents. Next for the younger group was laptop/PC (21%), followed by TV (19%). For all respondents, TV still dominated (43%).

In addition, 67% of 18-34 year-olds said they watch online video daily compared to 50% for all respondents.

Manatt also found that the top online video services used  were YouTube (67%) and Netflix (62%). Other top services were cited by less than half of respondents: Facebook (41%), Amazon Prime Video (39%), Hulu (36%) and Instagram (30%). Although 62% of online video users said their TV is connected to the internet, this group estimated just 36% of their viewing is on a connected TV, followed by computer (28%), smartphone (23%) and tablet (13%).