Univision sees audience gains to round out 2018/2019 TV season | Ratings/Measurement | News | Rapid TV News
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On the final week of the 2018/2019 season, American Hispanic network Univision finished ahead of the CW during primetime for the entire week, with week-over-week audience gains among total viewers.

univision 25 sept 2019The research showed gains for those aged over two years (up 7% to 1.3 million), adults 18-49 (up 4% to 521,000) and adults 18-34 (up 3% to 212,000), marking the third consecutive week of audience growth with the key adult 18-49 demographic.

Univision also outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights for the second consecutive week among adults 18-34, as well as on five out of seven nights among adults 18-49.

The network once again ranked as the No 1 Spanish-language network in primetime with double-digit audience advantages over Telemundo among total viewers 2+ (+16% adv.), adults 18-49 (+14% adv.) and adults 18-34 (+12% adv.), marking the third consecutive week with both adults 18-49 and total viewers 2+.

And, it finished the 2018/2019 season as the No. 1 Spanish-language network during Monday through Sunday primetime, outperforming Telemundo for the 27th consecutive season with 1.3 million total viewers 2+ and 528,000 adults 18-49.

Univision’s weeknight series, La Rosa de Guadalupe, La Usurpadora and Sin Miedo a la Verdad, averaged more adult 18-49 and adult 18-34 viewers than The CW’s entire primetime original line-up. At 8 pm, La Rosa de Guadalupe delivered 1.3 million total viewers 2+, 504,000 adults 18-49 and 236,000 adults 18-34 and drove Univision to a third-place finish on broadcast television, ahead of CBS, FOX, The CW and Telemundo with the young adult 18-34 demographic.

At the 9 pm slot, La Usurpadora averaged 1.6 million total viewers 2+, 722,000 adults 18-49 and 289,000 adults 18-34 during its premiere week. The series attracted more total viewers 2+ (+18%), adults 18-49 (+24%) and adults 18-34 (+16%) to the weeknight 9 pm hour from the comparable week in 2018 and out-delivered Telemundo’s El Final del Paraiso by +18% among adults 18-34 and +35% with both adults 18-49 and total viewers 2+.

At 10 pm, Sin Miedo a la Verda achieved its highest-rated weekly performance with week-over-week audience gains among total viewers 2+ (+18% to 1.3 million), adults 18-49 (+24% to 512,000) and adults 18-34 (+31% to 203,000). It also delivered more total viewers 2+ (+47% adv.), adults 18-49 (+36% adv.) and adults 18-34 (+29% adv.) than Telemundo’s Preso No. 1.

With live coverage of the Liga MX matchup between America and Queretaro, Univision also captured the No 3 broadcast network ranking on Saturday night, out-delivering NBC (+49% adv.) and FOX (+34% adv.) among adults 18-34.

America vs Queretaro drew in more total viewers 2+ (+51% to 1.0 million), adults 18-49 (+80% to 512,000) and adults 18-34 (+76% to 217,000) to the network’s 10 pm to 12 am time slot from the comparable Saturday last year.

The match also ranked as the third and fourth most-watched programme on broadcast television with the respective adult 18 to 34 and 18 to 49 demographics as well as propelled Univision to a first-place finish on Spanish-language television for the entire night, outperforming Telemundo among total viewers 2+ (+2% adv.), adults 18-49 (+20% adv.) and adults 18-34 (+7% adv.).

On Sunday night, Univision’s two-hour premiere of Reina de la Canción attracted 1.3 million total viewers 2+, 486,000 adults 18-49 and 182,000 adults 18-34. The reality music competition series increased its audience by double-digits in the last hour compared to the first hour among total viewers 2+ (+26%), adults 18-49 (+31%) and adults 18-34 (+12%). Reina de la Canción also averaged more total viewers 2+ (+36%), adults 18-49 (+31%) and adults 18-34 (+21%) to the network’s 8 pm to 10 pm time slot compared to the prior four Sundays.

Univision’s Sunday night news programmes, Aquí y Ahora and Crónicas delivered week-over-week audience gains of +7% (335,000) and +3% (441,000), respectively among adults 18-49. Crónicas also averaged more total viewers 2+ (+45% adv.) and adults 18-49 (+15% adv.) than Telemundo’s El Secreto de Selena head-to-head during the Sunday 10 pm hour.