Zee launches Kushti Dangal for family broadcast | Programming | News | Rapid TV News
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Indian media group Zee has teamed with the Wrestling Federation of India (WFI) to launch Zee Kushti Dangal, a tournament to provide family entertainment set for broadcast across the country.

Zee Kushti Dangal logo 24 Sept 2019Beginnning on 3 November, the dangal will feature eight franchise teams each comprising seven players (four male and three female), placed across seven weight categories, who will feature in a total of 151 bouts. In addition, 30 grapplers will be chosen in case of injury in the main group of players.

Zee Entertainment Enterprises Ltd (ZEEL) promises “high-voltage action”, which will televised on its channels BIG Magic, BIG Ganga, Zee Bollywood, and Zee Hindustan. The 19-day wrestling extravaganza will also feature a host of celebrities, with actor Ravi Kishan named as brand ambassador.

“As a group, ZEEL, since its very inception, has been at the forefront of creating novel platforms that discover and promote talent across various arts, disciplines and sporting activities. A platform like Zee Kushti Dangal is the perfect springboard that young and upcoming wrestlers across the country need in order to make the giant leap in their career,” said ZEEL COO, international business & head of sports business Mukund Cairae.

“High on a regional appeal, we are highly optimistic that, through our extensive domestic broadcasting network, we shall bring the sport to millions of households across the country and popularize the sport amongst the masses. With each of the fights, boasting of action that will keep audiences hooked and at the edge of their seats, we are proud to have made a telling contribution towards elevating wrestling to greater heights.”

The move follows the success of Zee Maharashtra Kushti Dangal, said Zee.

WFI president Brij Bhushan Sharan Singh welcomed the tie-up with ZEEL, adding: “They’ve been one who, through their endeavours and initiatives, have always given masses an opportunity to make a name for themselves and see the abundance of rising talent there is. We firmly believe that the association will take the sport to newer spaces and audiences while enabling us to engage with our patrons in various exciting ways. We are hopeful that while the platform will provide fans with nail-biting action and entertainment, it will also help to identify newer talent in the world of Kushti.”