Protected Media launches supply side ad verification | Ad Tech | News | Rapid TV News
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In what is claimed to be a market first, ad fraud detection solutions provider Protected Media has launched an SDK for connected TV and over-the-top marketplaces.

ProtectedMedia Logo 24Sep2019The move is designed to allow TV manufacturers, OTT TV channels and TV advertising platforms to provide demand partners with fraud-free digital ad marketplaces where OTT traffic can be verified at the source — for the first time said the company. This is said to provide media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory.

Protected Media says that the SDK is unique as it verifies each impression which is then digitally signed. The data attaches to the impression as an identifier which can be authenticated along the distribution flow at a trusted server. The SDK also provides a constant live data source to facilitate the artificial intelligence powering Protected Media’s Prebid Solution. The company adds that the use of the OTT SDK by supply side partners removes the burden of validating traffic from the advertisers, and places it in the hands of the supply side who can use verification as a tool to boost CPMs and protect their own reputation.

The OTT space has a unique set of challenges when it comes to verifying that traffic is indeed fraud free,” noted Protected Media CEO Asaf Greiner.

“Besides being a nascent vertical which is fragmented and extremely complex, there are additional components which make it a more sophisticated space to navigate. For example, the use of server side ad insertion for ad stitching means that it’s impossible to implement third party verification code onto creatives. For this reason, our solution is built to be baked into the OTT ad tech stack - we work with groups who can place our verification technology into parts of the funnel that no one else can access.”