Facebook continues LaLiga tie-up in India | Social TV | News | Rapid TV News
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Facebook has begun live streaming of all 380 LaLiga matches from Spain to football fans in India for the new 2019-20 season.
Laliga Premier 24Sep2019
The coverage follows Facebook’s free-to-air coverage of the 2018-19 La Liga season for online viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.

“The Indian fans can now catch the best football action in the world live and exclusive free of cost from their mobile devices, TV screens and computer services on Facebook Watch,” Jose Antonio Cachaza, MD of LaLiga India told the paper.

“Importantly, LaLiga will continue to offer leading TV broadcast technology to fans across the world with state-of-the-art cameras operative at 11 different La Liga Stadia and eight of them will offer 360 degree replays,” he added.

Around the world, Spain’s top flight football league drew audiences of 2.7 billion across the world, said Cachaza, who acknowledged La Liga’s partnership with Facebook Watch has proved fruitful locally.

“We have been doing constant research in terms of following for LaLiga in India. Well, with cricket occupying 90% of the space on TV, it is great that football continues to be the second most popular sport on TV here,” he said.

The addition of regional languages like Hindi and Tamil will also add to La Liga’s viewing figures in India, while the popular football league will also focus on social media in the coming season. This, said Cachaza, is because LaLiga now has an Indian following of 3.7 million on Facebook.