Viacom swoops for Seinfeld cable rights | Deals | News | Rapid TV News
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Hot on the heels of Friends showing exactly just how powerful and popular the leading comedy TV shows of the 80s and 90s were, and very much still are, and just days after Netflix inked a streaming deal for the show, Viacom has inked a deal with Sony Pictures Television to gain exclusive cable rights to Seinfeld.
Seinfeld 22Sep2019 lands
Originally created by Larry David and Jerry Seinfeld (pictured far right )and debuting on NBC in 1989, the show is set on Manhattan's Upper West Side in New York City and sees Seinfeld play a fictionalised version of himself, centring on his relationships with best friend George Costanza, friend and former girlfriend Elaine Benes and neighbour across the hall Cosmo Kramer as they look at the minutiae of everyday life.

The final series was last broadcast on TV in ended in May 1998. Now, Viacom will have exclusive cable access to the series from October 2021. Financial terms of the deal have not yet been revealed but Viacom has confirmed that the library of Seinfeld episodes will air amongst Viacom's entertainment brands, including Comedy Central, Paramount Network and TV Land.

“We’re extremely proud to bring this little-known series to our viewers. With the right programming and promotion, we believe we’ll finally get Seinfeld the recognition it truly deserves, as merely the greatest sitcom of all-time,” commented Kent Alterman, president of Comedy Central, Paramount Network, TV Land and Vandelay Industries.

Added John Weiser, president, first run television for Sony Pictures Television said, “Seinfeld airing on Comedy Central and the Viacom networks brings together the greatest comedy of all time, with the best brands in cable. This was a tremendous team effort and we are delighted to be working with the first class executives at Viacom who are experts in programming and promotion. For a show about Nothing, this is really Something!”