Motion Picture Association goes global | Major Businesses | Business
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The Motion Picture Association of America is dropping the “America” from its name, instead unifying its brand globally as simply, the Motion Picture Association (MPS).

MPA Logo 19Sep2019The trade association, which represents the leading producers and distributors of film, television and streaming content, will now have a single, consistent name and logo. Regional divisions around the world will use the “Motion Picture Association” name, with a small geographic identifier underneath. An updated version of the iconic globe and reel logo that is so familiar to American moviegoers will now be used by all regional offices. Previously used versions of the logo will be phased out in the coming weeks and months.

“In the nearly 100 years since our founding, the film and television industry has rapidly grown and evolved, and the stories we tell now reach every corner of the world,” said Motion Picture Association chairman and CEO Charles Rivkin.

“The Motion Picture Association has evolved too, as have the challenges we face – from defending the creative expression of storytellers, to protecting our members’ content, to expanding access to international markets. This new, unified global brand better reflects today’s dynamic content creation industry, the multiplatform distribution models of our companies, and the worldwide audiences we all serve.”

The Motion Picture Association today is active in every region in the world. With its global headquarters in Washington, DC and a presence in 27 countries around the world, the organization has offices in Los Angeles, Toronto, Hong Kong, Singapore, Brussels, Mexico City, Brasilia and São Paulo.

Unifying the Motion Picture Association brand is the latest initiative under Chairman Rivkin’s leadership, which has also included the addition of Netflix as a member studio earlier this year. This month, the Motion Picture Association returned to its newly renovated headquarters in Washington and will begin hosting screenings and other events this fall.

From its inception in 1922, representing a then fledgling industry operating primarily in Southern California, the association was founded as the Motion Picture Producers and Distributors of America. The name was updated in 1945 as the Motion Picture Association of America. Outside of the United States, the organization has been known as simply the Motion Picture Association since 1994.