NBCUniversal has announced that its forthcoming streaming service will be named Peacock, after the network’s mascot avian.

An SNL docuseries from Lorne Michaels, a Jimmy Fallon talk show, a late night series with Late Night’s Amber Ruffin, and another Real Housewives spinoff are also coming to the service. Additionally, Peacock will house a content library that includes former NBC sitcoms The Office, Parks & Recreation, 30 Rock, Cheers and Frasier.
“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, chairman of Direct-to-Consumer and Digital Enterprises at NBCU.
“Peacock will be the go-to place for both the timely and timeless – from can’t-miss Olympic moments and the 2020 election, to classic fan favourites like The Office.”
Peacock will also house Universal’s and Focus Features’ film library.