IBC 2019: 3SS 3READY anchors Google demos | Infrastructure | News | Rapid TV News
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The 3READY Product Framework for Android TV + Multiscreen from 3 Screen Solutions (3SS) is being used as a reference Android TV Custom Launcher at IBC 2019.
3ss 17 sept 2019
3READY is at the centre of various demo architectures from Google: The Live TV Sports and Dynamic Ad Insertion showcase; and Google Assistant and Google Play Movies integration demos.

Dynamic Ad Insertion enables operators to monetise Android TV inventory and to grow ad revenues with personalised programmatic ad insertion for live streams and VOD, all fully integrated and managed from Google Ad Manager 360.

Android TV’s Live TV Sports Showcase, featuring Harmonic, Android TV, Technicolor and 3SS, shows one the first integrated OTT and broadcast live sports workflows in an Android TV environment, delivering essential tailored features such as picture-in-picture, multi-view and personalised mosaic. The companies demonstrate how operators can now deliver low-latency live sports experiences on OTT and hybrid STBs using Harmonic’s VOS cloud-native live video platform, a UHD STB and the 3READY Custom Launcher.

3READY Android TV with Google Play Movies integration meanwhile is a turnkey solution that enables viewers to explore all 500,000+ movies and shows from Android TV’s TVOD offering through Google Play Movies and TV, without ever having to leave an operator’s custom launcher environment.

By offering Google Play Movies directly via the 3READY-enabled custom launcher, the operator is empowered to bring the most relevant content closer to the user to browse and purchase or rent.

Using the 3READY Control Centre customer experience management tool, Google Play Movies content can be selected and placed anywhere within the custom launcher and/or multiscreen apps.

3SS has delivered STBs powered by Android TV for operators including Com Hem, Canal Digital, Proximus, and multiscreen projects for ProSiebenSat.1, Joyn, SUPER RTL and Blockbuster, among others. Additional international operator deployments will be announced shortly, the company said.