IBC 2019: Facebook enhances video creator offerings | Social TV | News | Rapid TV News
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With what it says is consistent with its focus on creating people-centric video experiences and a commitment to building ways for publishers and creators to build deeper connections with their communities through video, Facebook has updated its Live, Watch Party and Creator Studio products.
Facebook 16Sep2019
The new features are said to have been built based on feedback from the social media platform’s community of video creators and publishers.

For the Live product, updates include rehearsals, trimming, extended duration, simulcasting via the Live API, and global availability of Live on Facebook Lite; for
Watch Party there is new scheduling, replay, new metrics, branded content, and global availability of Live Commentating; and Creator Studio has new visualisation in loyalty insights, a new distribution metric, 13 new languages for auto-captioning, plus the ability to publish and schedule content for Instagram Feed and IGTV.

The platform recently rolled out Live on Facebook Lite, enabling more people around the world to watch and share Live videos. This it said opens up new global
audiences for broadcasters.

Among the results of the changes are that publishers can now broadcast a Live video only to Facebook Page admins and editors, making it easier, said Facebook, to test new production set-ups, interactive features and show formats in a rehearsal. The company cited the example of QVC which broadcasts live on Facebook for hundreds of hours every month and has used rehearsals to try out new formats and workflows with confidence. This feature can be utilised via the Live API.

To help Pages better understand how their Watch Parties are driving viewership, Facebook has added two new metrics in Creator Studio for Watch Parties: Minutes Viewed and Unique 60s Viewers. Minutes Viewed shows the total amount of watch time accrued in a Watch Party and Unique 60s Viewers shows the total number of unique users that watched at least 60 seconds in a Watch Party. These new insights complement existing metrics like reach and engagement.