IBC 2019: ActiveVideo to launch AppCloud for OTT aggregation | OTT | News | Rapid TV News
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ActiveVideo is prepping the release of AppCloud, a virtualised app platform that brings popular video entertainment services to set-top boxes and other devices.
activevideo 12 sept 2019
AppCloud integrates OTT into the television experience by running Android applications in the cloud, enabling service providers to serve entertainment from Android APKs to connected TVs or set-top devices.

The ActiveVideo AppCloud virtualised environment is said to remove the need for apps to be ported directly onto the device, mitigating storage and processor limitations for current, legacy, and future platforms, the company said. Content providers can develop and publish their Android apps without being restricted by the capabilities of the client, allowing them freedom to build powerful user experiences while avoiding the need for multiple versions of their app, or designing for the lowest common capabilities of the device ecosystem they will target. Operators can deliver a consistent app experience across their deployed set-top footprint, future-proofed for delivery to the next generation of GPU-enabled devices.

Service providers can choose what apps to make available to subscribers, and how the OTT content is integrated in their UI. App and operating system updates occur in the cloud instead of on device, facilitating and accelerating updates, rollouts and rollbacks as necessary.

“There are thousands of Android-based TV apps available today, and with ActiveVideo AppCloud, we bring an immediate breadth of TV apps to the operator,” said Jeff Miller, ActiveVideo CEO. “Service providers can...maintain direct relationships with their subscribers, expand the services they offer, and drive new digital advertising approaches with the ActiveVideo AppCloud framework.

“The ActiveVideo AppCloud reduces the operating, deployment and start-up costs of implementing an app store and removes the need for mandated device updates...We provide a brandable, customisable user experience and app store, which deliver high-demand TV content, with universal search and recommendations. An added benefit for service providers is their retained control over all subscriber data to drive greater insights and new potential revenue and service opportunities.”