IBC 2019: Imagine launches cloud-based OTT monetisation | Infrastructure | News | Rapid TV News
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Imagine Communications has announced that the core OTT monetisation functionality from its Targeted Delivery portfolio is available in the cloud, powered by Amazon Web Services.
imagine 12 sept 2019
Dubbed the OTT Monetisation Service, the managed service features proven functionality and simplified browser-based management, without requiring local equipment and hosting. Imagine is collaborating with global streaming TV platform provider MOBITV to incorporate content monetisation capabilities into live connected TV and OTT video services, to eventually include VOD and cloud DVR.

“Video delivery business models have been turned upside down and distributors need every edge they can get to continue offering robust, profitable services,” said David Heppe, commercial GM for Imagine. “Our OTT Monetisation Service removes many of the heavy lifts that come with installing, operationalizing and updating next-gen ad tech. Especially as our customers pursue new business models in a hyper-competitive video delivery ecosystem, our focus with this new offering is to free them to focus on overcoming market challenges.”

Video distributors can deploy Imagine OTT Monetisation Service to support dynamic ad insertion for linear and OTT services with hosting, management, monitoring and updates all provided by Imagine.

“Our customers rely on us to deliver broadcast-quality video to connected devices, and having a seamless DAI function that supports enhanced monetization is a critical enabler,” said Bill Routt, president for MOBITV. “The team at Imagine has delivered a highly reliable, feature-rich OTT monetization service that can drive revenue for the offerings we enable, and we look forward to growing our services and opportunities together.”