CenturyLink nabs Streamroot | Major Businesses | Business
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CenturyLink has acquired privately held user experience technology firm Streamroot with the goal of improving video and static content delivery within bandwidth-constrained areas.

centurylink 11 sept 2019Streamroot's content delivery models are designed to enable connected consumer devices such as smart phones, tablets, computers, set-top consoles and smart TVs to participate in the serving of premium content through a secure and private mesh delivery. By incorporating consumer devices into this edge-based delivery architecture, CenturyLink believes its customers will be able to achieve performance otherwise not feasible with conventional content delivery network (CDN) delivery methods. This hybrid delivery approach for over-the-top (OTT) video streaming is anticipated to allow content consumers to enjoy a higher quality user experience.

Terms of the transaction were not disclosed but explaining the deal, Bill Wohnoutka, vice president, global internet and content delivery services of CenturyLink said: "Streamroot brings a data driven approach to improving the user experience, particularly during peak internet traffic hours. Streamroot's customers have chosen peer assisted and multi-CDN approaches to gain an advantage over their competition when serving popular, high-quality content to large audiences globally. This technology and the team that invented it are crucial to helping us enable high-quality viewing experiences, especially within hard to serve markets."

"Streamroot and CenturyLink share a vision to improve the user experience with rich media content by utilising edge computing and data science," said Pierre-Louis Theron, CEO of Streamroot. "We believe joining forces with CenturyLink will accelerate our ability to innovate for the benefit of our customers, internet users and network operators across the globe."