NBA resumes on free-to-air TV in Australia | Deals | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
National Basketball Association (NBA) games will be broadcast free-to-air in Australia once again following a multi-year deal with the Special Broadcasting Service (SBS).

nba logoStarting with the season’s opening on 23 October, SBS will show two NBA league games each week units SBS Viceland channel and also make them available on its streaming platform SBS On Demand.

In addition, SBS will air one live match each week from the Women’s National Basketball Association (WNBA), beginning 2020. This part of the rights deal will include both regular season matches and a selection of games from the play-off rounds.

The SBS coverage of the NBA league will be in addition to that provided by pay-TV broadcaster ESPN in Australia.

“We are excited to partner with SBS to bring NBA and WNBA games and programming to a nationwide audience on free-to-air television. These partnerships show that fans in Australia have a growing demand for basketball content and beginning next season, they will enjoy outstanding NBA and WNBA coverage on SBS across broadcast and digital,” said Ramez Sheikh, head of global content and media distribution, NBA Asia.

Some 14 players from Australia were on the NBA rosters in the 2018/19 season, while eight Australians featured in the opening night of the 2019 WNBA campaign.

The news follows SBS’ recent two-year deal with the National Basketball League (NBL) of Australia and New Zealand.

“The NBA and the WNBA are among the world’s most diverse leagues and basketball is an increasingly popular sport,” said James Taylor, MD, SBS. “Building on our recently announced deal with the NBL, these partnerships with the NBA and the WNBA make SBS the exclusive free-to-air home of basketball in Australia and are a great opportunity to bring new audiences, particularly younger viewers, to SBS Viceland and SBS On Demand.”