Globecast expands OTT capabilities in AIP partnership | Infrastructure | News | Rapid TV News
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Global media solutions provider Globecast has teamed with Switzerland-based Ad Insertion Platform (AIP) to expand its TV everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities.
Globecast AIP SSDAI 9Sep2019
AIP has been active in the digital TV and ad insertion market since 2007, adding OTT technologies in 2011. In 2017 AIP launched DAIConnect, allowing TV stations and content providers to monetise their linear ad breaks when TV channels are viewed online and in 2019 it also launched AIP Monetiz, which handles the commercial side.

AIP solutions are designed to allow operators, broadcasters and OTT providers to insert ads dynamically within any live or on-demand video streams using ad stitching. New premium video advertising inventories can be created and monetised automatically while adverts are fully validated from a channel brand perspective.

The SSDAI solution is integrated into Globecast’s TV Everywhere OTT video service, enabling the monetisation feature for its existing and new OTT customers. Globecast’s OTT TV Everywhere solution also includes a secured and head-end service, connectivity to multiple CDNs — including those from Akamai and CenturyLink — plus player/apps as required. It also includes CDN off-load, a feature enabling content providers to control their CDN costs while improving the quality of experience for viewers.

“The growth in viewer numbers for OTT video services can be seen around the world. However, the monetisation of those services has proven more complex, particularly for linear broadcast services viewed via OTT platforms and apps,” explained Frédéric Torasso, product manager of TV everywhere OTT video with Globecast. “Advertisers are increasingly expecting to buy linear TV ad inventories programmatically, the same way they buy digital ads....SSDAI changes this by providing a seamless, targeted and highly automated solution that increases viewer engagement through a far superior user experience. In turn, this expands the effectiveness, measurability and return from the targeted ads being shown.”

AIP founder and CEO Laurent Potesta added: “Partnering with Globecast and integrating our technology with theirs expands our reach and significantly increases the capabilities of their TV Everywhere solution. It will help broadcasters increase revenues while providing a high-quality end-user experience in a brand-safe environment for both broadcasters and advertisers.”