Supporting TV manufacturers receive the Roku TV reference platform complete with TV and remote control designs as well as technical support to manufacture and maintain the TV experience. Roku will manage the entire software ecosystem for all Roku TVs which includes securing and updating streaming channels and providing frequent software updates to deliver new features and experience enhancements.

Hisense has been appointed as the first European Roku TV partner and is expected to launch Roku TV models in the UK in Q4 with sets combining Roku’s operating system including streaming channels with Hisense’s picture and screen technologies delivering 4K Ultra HD resolution and enhanced detail and contrast levels of HDR.

Explaining what the licensing programme could mean, Roku CEO Anthony Wood said: “While consumers love Roku TV’s simplicity and advanced features, TV manufacturers benefit from the low cost of manufacturing, a variety of technology options, and support from Roku. The ability to quickly bring to market a leading smart TV experience that is regularly updated by Roku and is packed with entertainment gives TV manufacturers an edge in the competitive TV business.”

When launched, the Hisense Roku TV models are expected to be available in sizes ranging up to 65 inches. Pricing and other details will be announced by Hisense later in 2019.