IBC 2019: SES teams with Microsoft for Azure-based media delivery | Infrastructure | News | Rapid TV News
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As a result of an expanded collaboration with the IT giant, satellite operator SES is developing what it calls a premium broadcast-grade managed cloud service offering on Microsoft Azure.

SES azure 7Sep2019The collaboration is described by SES as potentially offering the ability to transform media service delivery via the cloud, combining Azure’s cloud and AI capabilities and its own expertise in providing managed services for global broadcasters and media companies.

The service, to be debuted at IBC 2019 where SES will demonstrate two initial use cases, will provide end-to-end, service-level agreement (SLA)-based media delivery services on Azure. This says SES will give broadcasters and media companies the flexibility and scalability that are essential in today’s rapidly changing media environment. In addition SES says that it will bring the most relevant content to the cloud and providing services covering the entire video value chain – ingest, playout and delivery – and enabling media companies to scale and address the consumer’s growing demand for a premium viewing experience on every screen.

“Our collaboration with Microsoft Azure will enable us to take our portfolio of media services and distribution solutions to the next level,” commented Ferdinand Kayser, CEO of SES Video. “Our cloud-enabled media service will be unique to the industry and will offer scalability and flexibility, along with increased broadcast quality of service, thanks to the latest AI and machine learning capabilities.”

Tad Brockway, corporate vice president, Azure storage, media and edge, Microsoft, added: “Broadcasters and media companies need solutions to deliver high-quality video services globally with maximum flexibility, scalability, and reliability. We look forward to working with SES to deliver these new solutions on Azure.”

As it was announcing the move, SES also announced an expanded relationship with Microsoft that enables connectivity between SES’s multi-orbit satellite systems and Azure ExpressRoute.