Eutelsat endorses Media Distillery global cloud AI platform | Infrastructure | News | Rapid TV News
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Aiming to provide broadcasters and TV operators with the means of an enhanced on-demand experience on a large scale, TV and media artificial intelligence technology provider Media Distillery has introduced a cloud-based AI platform that it says can analyse audiovisual content in real-time at ‘unparalleled’ scale.
3SS Media Distilery 15May2019
In explaining the rationale for its new product, Media Distillery says that the demand for content has never been higher, but delivering it has never been more complex. While viewers expect a seamless experience across multiple devices and screens, competition is increasing, and operational costs rise continually, and it is becoming difficult for TV players to monetise content.

The company’s AI technology uses deep content understanding to understand what’s inside video, generating metadata including faces, speech, topics, logos and text recognition. This says the company will empower all players in the TV industry to deliver ‘outstanding’ user experiences and make content easier to discover and watch across all platforms.

Leading satellite operator Eutelsat is the first partner to be onboard on the new cloud platform and will deploy the AI technology within its CIRRUS platform. “We were looking for ways to be able to offer outstanding services to our customers”, says Bruno Cattan, director of new applications at Eutelsat. “We are confident that our partnership with Media Distillery will bring us many essential products that we want to include on our Eutelsat CIRRUS platform, to make sure our customers can offer the best possible viewing experience for catch-up and replay. Initially, Media Distillery’s AI solution enables us to offer accurate start times in our OTT platform on a large scale and in real-time, with a cloud platform that results in a short time to market.”

“Enabling TV players such as OTT services to provide enhanced services and superior user experience is essential for them to remain competitive,” added Media Distillery CEO Roland Sars. “And for the first time using our solution via a global cloud AI-based platform will allow Eutelsat to scale up their offer globally at a fast pace and unrivalled innovation level.”