4K 4Charity Fun racks up record revs for IBC 2019 | 4K/UltraHD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
The institution that is the 4K 4Charity Fun Run has upped the pace for IBC 2019 and has sprinted to clock a record number of sponsors with more than $66,500 pledged to date to support increased diversity and inclusion.

4K 4Charity wordmark BLACKFounded in 2014, the 4K 4Charity Fun Run Series is a 2.49-mile running and walking event held annually in Las Vegas (NAB Show and AWS re:Invent), Amsterdam (IBC Show), Los Angeles (SMPTE Annual Technical Conference & Exhibition) and Portland, Oregon to raise awareness and financial support for global and local non-profits that support increased diversity and inclusion initiatives in the media and entertainment and tech industries.

The official run for IBC 2019, an Amazon Web Services company, will take place at 07:30 on Saturday, 14 September at Amstelpark, Amsterdam, The Netherlands.

Proceeds from the 4K 4Charity at IBC 2019 will go to benefit Iridescent, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. Through its two programmes, Curiosity Machine AI Family Challenge and Technovation, Iridescent introduces underserved communities to new technologies and empowers and equips them to apply those technologies to solve the real-world problems they face.

Now in its sixth year, the 4K 4Charity Fun Run at IBC 2019, produced by Elemental Technologies (AWS Elemental), will be held on Saturday 14 September at Amstelpark, Amsterdam and is open to anyone attending Europe’s premier broadcasting event. Top level sponsors for this year’s event include gold level sponsors Dolby, Google, Microsoft and Vidispine; silver sponsors Interra Systems and Verimatrix; and bronze level sponsors Comcast Technology Solutions, Crafter Software, Irdeto, M2A Media, Wall Street Communications and Zixi.

Since the series was founded in 2014, more than 10,000 people have supported the 4K 4Charity Fun Run with more than $1 million raised in gross proceeds. As ever, Rapid TV News will be participating in the IBC event.

“Through the generous support of our global sponsors, donors and event participants, we’ve been able to make a positive impact with technology and education for youth in underserved communities around the world,” said Laura Barber, co-founder of the 4K 4Charity Fun Run events. “We’ve reached a milestone and raised more than $1 million in 4K 4Charity proceeds, which roughly equals an incredible 46 million human steps from individuals dedicated to supporting equality and opportunities for future generations. Help us make a sustained impact and register today to run, jog or walk at IBC 2019.”

“We are thrilled to be the beneficiary of the 4K 4Charity Fun Run at IBC again this year,” added Tara Chklovski, Technovation’s CEO & Founder. “It is wonderful to see tech companies emphasise diversity and inclusion and rally around this important cause. We’re looking forward to another great event in Amsterdam and express our deep appreciation to all of the sponsors and participants.”

Registration is open at https://4k4charity.com/ibc. Sponsorship inquiries may be directed to Paulien Ruijssenaars at This email address is being protected from spambots. You need JavaScript enabled to view it..