IBC 2019: Verizon Media updates Media Platform | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Verizon Media will debut an upgrade for its Media Platform at IBC 2019, including advanced capabilities for delivery optimisation, ad performance visibility, content personalisation and blackout control.
Verizon TennisChannel 23Mar2018
One of the features in the enhanced Media Platform is Verizon Smartplay: Stream Routing, which delivers video traffic over multiple content delivery networks (CDNs), for faster startup times and reduced rebuffering. The feature uses Verizon Media’s server- and client-side performance data from across its global network and device distribution to dynamically deliver traffic. If one network experiences an outage, traffic can be automatically re-routed, protecting broadcasters against catastrophic network issues.

“We enable broadcasters and content providers to more confidently deliver the best quality to viewers wherever they are in the world,” said Ariff Sidi, chief product officer, Verizon Media . “Our Smartplay solution is entirely CDN-agnostic, meaning that decisions about how to route traffic are made purely on performance metrics. This means you can be sure your audiences will always get the best possible experience.”

An enhanced Ad Server Debug offers end-to-end visibility into the ad insertion process, highlighting errors, timeouts and tracking issues. The technology automatically collects and stores data on every ad transaction, including response times and timeouts from third-party ad servers. Comprehensive, session-level data can be stored up to 14 days.

Sidi added, “Broadcasters and content creators have the ability to deliver personalised streams for every viewer but, until now, fragmented and evolving industry standards around OTT advertising have made it difficult to get a clear view of what’s actually going on during the ad insertion process. Ad Server Debug changes this by delivering far greater transparency and insight into how ads are delivered, enabling service providers to improve the quality of experience for millions of viewers worldwide.”

Smartplay Content Targeting delivers video streams that are ultra-personalised via manifest manipulation technology. Blackouts require content distributors to restrict content based on a viewer’s location or device type, so to keep the audience engaged, broadcasters must deliver alternative content during these blackouts (rather than a static slate message that risks the loss of viewers). Within the simple UI, customers can schedule blackouts ahead of time and plan the distribution of personalised content to better control the viewer’s experience. They create audiences, build rulesets, and then apply these criteria to the assets that matter. The Verizon Media Platform also supports scheduling through our API or by uploading a CSV.

To extend legacy broadcast workflows, content replacement and audience management can be automated for any workflow using Event Scheduling and Notification Interface (ESNI). Once configured, Smartplay Content Targeting can discern a viewer’s location, device or environment to deliver an experience optimised for their scenario.

“OTT personalisation hinges on the performance of the manifest server to generate a unique playlist of content, ads and playback instructions for every user. You need to be sure you can personalise content and match local content rights, regardless of how many viewers are watching,” said Sidi. “Smartplay allows you to build audiences and rulesets that are reinforced on every asset, for every viewer that presses play, anywhere in the world.”