NENT Group reveals new organisation and operating model | Major Businesses | Business
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Just over a year after coming into being after its parent MTG split in two, the Nordic region’s leading streaming company Nordic Entertainment Group (NENT Group), is to move to a new operating model from 1 October.

Anders Jensen NENT Group 5Sep2019The NENT Group says that its proposed new model is the best structure for a leading streaming player and content producer with multi-market strategy and significant growth ambitions. The new set-up is based on specialities that operate across the group in areas such as people, sales, content, marketing and technology.

NENT will now move from a traditional country operating model to a structure based on focused areas of responsibility working across markets, platforms and brands. NENT Group will not operate according to a country- and product-based model but will continue to have a relevant presence in each of its existing Nordic markets – Sweden, Norway, Denmark and Finland – and the UK.

The group’s executive management team will be reduced in size to eight leaders become more focused, integrated and operational. Each of the eight members of NENT Group’s group executive management team lead their respective area and will report to Anders Jensen, NENT Group president and CEO. NENT Group will also have an extended management team, which will report to Anders Jensen but will not be part of the group executive management.

NENT Studios, the company’s production business comprising 32 companies across 17 countries, will be split into three units covering the Nordic region and central and eastern Europe, the UK and the US. NENT Studios US is being established following NENT Group’s strategic investment in Picturestart in May, and a CEO will be appointed in due course.

“This is an important and natural step forward for NENT Group’s employees, customers, audiences and partners,” Jensen explained. “Our focused model will ensure that we have the right resources in the right places, and can invest in even more fantastic experiences. We will have the best structure for a leading streaming player and content producer with a multi-market strategy and significant growth ambitions. These changes will keep us ahead of the curve, and enable us to scale flexibly and efficiently. We have achieved so much in just one year, and coming together as one NENT Group will enable us to do even more and act even faster.”