Azteca America licenses US LaLiga rights from beIN SPORTS | Deals | News | Rapid TV News
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US Hispanic broadcaster Azteca America has licensed the broadcast rights to the upcoming 2019/2020 LaLiga Smartbank Spanish football season from beIN SPORTS.

laliga 5 sept 2019“The entire Azteca America team has been an important partner to beIN SPORTS and has made great strides in our recent growth,” said Antonio Briceño, beIN SPORTS deputy MD for the US and Canada. “We’re excited to forge this agreement and further the reach of the highly-popular LaLiga Smartbank matches this season among Azteca America viewers.”

Craig Geller, EVP at Azteca America holding company HC2Network, added: “We are extremely excited to be back in the business of live soccer by bringing our audience and advertisers the highly coveted La Liga Smartbank matches from our partners at beIN SPORTS. Our audience is passionate about fútbol and now Azteca America is providing greater access to world-class soccer.”

He added, “For our agency and advertising partners, this announcement furthers our commitment of providing unprecedented marketing initiatives with the combined beIN SPORTS and Azteca America joint selling partnership.”

beIN SPORTS recently extended its US distribution rights for LaLiga through 2024.