LiveU, Griiip partner on motorsport broadcast package | Broadcast | News | Rapid TV News
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LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create an end-to-end video and data platform.
liveu 4 sept 2019
The partnership combines LiveU’s ability to establish remote live broadcasts with Griiip’s data content solutions for motorsport programming. LiveU provides an HD live video experience from inside the racing cars, around the tracks, and from airborne drones, without the need for any complex infrastructure, using unique bonded cellular technology. Griiip makes racing vehicles smart and connected, and uses the data collected to create layers and insights using AI and deep analysis for fans, drivers and gamers.

The two companies have been cooperating for the past two years and the solution has been successfully implemented in this year’s G1 Series across Europe, watched by fans around the world, including on ESPN in Brazil. Other Formula series are also now evaluating the solution for their own races.

“Our collaboration with Griiip has been a true game-changer,” said Ronen Artman, vice president of marketing at LiveU. “Together we’ve created a uniquely exhilarating and informative live viewing experience and broadcast solution. We believe that the combined Griiip and LiveU platform will become the motorsport industry standard going forward because of the incredible value it provides.”

Tamir Plachinsky, CEO of Griiip, added: “Our platform brings viewers live-action directly from the track or other motorsport venues and intensifies viewers’ experiences. By analysing the data coming from the vehicles and drivers, we provide all this information to viewers in an engaging, storytelling and easy-to-understand format. Combining our data and viewer engagement solutions with LiveU’s state-of-the-art live HD video experience, we can efficiently deliver truly innovative content, bringing increasing value to media partners, racing leagues, viewers and gamers.”