Eros Now seals distribution deal with OnePlus smart TVs | OTT | News | Rapid TV News
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Over-the-top (OTT) video platform Eros Now has teamed up with technology brand OnePlus to be integrated on its smart TV sets in India.

OnePlus TV logo 4 Sept 10The partnership will bring an extensive library of Bollywood and programming content from Eros Now to the 4K resolution, quantum dot QLED display panels, providing high-definition video and Dolby audio to viewers.

“We are delighted to partner with OnePlus and Dolby to bring quality content and technology within the premises of all our viewers. With Eros Now’s stellar lineup of content powered by Dolby technology, we will continue to deliver compelling content seamlessly to OnePlus TV viewers. This will not only enable consumers to widen their horizons and seek real entertainment but also facilitate us with deeper penetration into the market,” said Rishika Lulla Singh, CEO, Eros Digital.

OnePlus India  general manager Vikas Agarwal said: “Today we are at a cusp of a revolution in India and are excited to partner with Eros Now for our upcoming OnePlus TV. We envisage this as a forward-thinking partnership which will emerge as the next big deal amidst the entertainment and advanced tech and telecom industry.

“India has been a key market for us, and we understand the pulse of our audience and so does Eros Now with their vast library of compelling content. Together, we will be delivering the best viewing experience to our end consumers.”