IBC 2019: Synamedia to focus on direct-to-consumer | Infrastructure | News | Rapid TV News
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Broadcast solutions provider Synamedia has revealed that it is to use the forthcoming IBC show to highlight how media companies and sports rights holders can deliver a new generation of direct-to-consumer (DTC) services centred increasingly around live assets.
Synamedia D2C 3Sep2019
The company says that the technology that it will show is designed to help customers cut through the three major obstacles to delivering premium DTC services: streaming broadcast-quality live programmes cost-effectively and at scale; streaming piracy; and the desire to build a sustainable, profitable business faster.

Synamedia adds that its technology will also support DTC operators’ efforts to control streaming costs, with encoding algorithms minimising bandwidth requirements, while its private CDN platform gives customers the option of reducing or removing dependency on more expensive third-party public CDNs.

“The D2C streaming market is in a massive state of flux,” said chief product officer Synamedia Jean-Marc Racine. “Big names are entering the fray, intensifying competition for eyeballs. And premium live streaming services are growing in importance, inevitably attracting the attention of pirates set on stealing these assets. There is also financial pressure to nurture profitable streaming business models that have longevity. At IBC we will showcase how we can help customers build a profitable streaming business that scales effortlessly across borders and devices - and will outlast the competition.”