A new study from Digital TV Research has found that global online TV episode and film revenues reached $68 billion in 2018, climbing from $51 billion in 2017 and up by $30 billion on 2016.
The OTT TV and Video Databook study researched the state of play in 138 markets and of these countries the top five commanded 71% of the global revenues by 2018 with over-the-top (OTT) revenues exceeding $1 billion in 10 countries in 2018. The US and China were together responsible for more than half the world’s additional revenues in 2018 with the former market generating $6.5 billion in revenues in 2018, with the Asian powerhouse contributing $3.6 billion.
Digital TV Research found that SVOD became the largest OTT revenue source in 2014 when it overtook AVOD. SVOD’s share reached 53% in 2018 with the platform’s revenues climbing by $11 billion in 2018 to $36 billion. This represented a 44% rise over the year. Revenues from the resurgent AVOD sector increased by $5 billion in 2018 to take its total to $22 billion.
