UHD Alliance, Hollywood launch Filmmaker Mode to enhance viewing experience | 4K/UltraHD | News | Rapid TV News
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The global coalition of leading entertainment studios, consumer electronics manufacturers, content distributors and technology companies, the UHD Alliance (UHDA) has joined forces with leading Hollywood studios and members of the filmmaking community on a new viewing mode for watching movies and episodic TV.

FilmmakerMode 28Aug2019The Filmmaker Mode aims to provide a way for consumers to better experience a filmmaker’s vision. UHDA says that current TVs use advanced video processing capabilities to offer consumers a broad range of options in viewing various types of content, ranging from sports to video games. It adds that Filmmaker Mode will allow viewers to enjoy a more cinematic experience on UHD TVs when watching films by disabling all post-processing, such as motion smoothing, so the movie or television show is displayed as it was intended by the filmmaker, preserving the correct aspect ratios, colours and frame rates.

Filmmaker Mode will be activated either automatically, through metadata embedded in the content, or through a single button which enables the consumer to activate Filmmaker Mode without moving through multiple menu levels. Further, to make finding displays that can display content in Filmmaker Mode, the name and settings will be consistent across multiple TV brands.

While studios and CE manufacturers have long worked in concert to deliver new entertainment technologies and experiences to consumers, Filmmaker Mode marks the first collaboration to add leaders in the creative community to the mix. LG Electronics, Panasonic and VIZIO have already announced support for Filmmaker Mode and expressed their interest in delivering creative intent to the home. Specific product and implementation plans will be announced by each company at the appropriate time.

“When Paul Thomas Anderson, Ryan Coogler, Patty Jenkins, Martin Scorsese, and Christopher Nolan reached out to the UHDA about extending the cinematic experience into the living room, we were eager and ideally situated to engage in the conversation,” explained UHD Alliance chairman, Michael Zink of Warner Bros. “The Ultra HD TVs from supporting CE members are capable of delivering a range of viewing options and the addition of Filmmaker Mode for cinematic content, which is based on input from a broad range of pre-eminent filmmakers.”

Modern TVs have extraordinary technical capabilities, and it is important that we harness these new technologies to ensure that the home viewer sees our work presented as closely as possible to our original creative intentions,” added Christopher Nolan, the celebrated director of films including Dunkirk, Interstellar and the Dark Knight Trilogy. “Through collaboration with TV manufacturers, Filmmaker Mode consolidates input from filmmakers into simple principles for respecting frame rate, aspect ratio, colour and contrast and encoding in the actual media so that televisions can read it and can display it appropriately.”

experienceuhd.com