Leading pan-regional OTT video service Viu has teamed up with Warner Bros. International TV Productions to produce the latest international adaptation of the global phenomenon Pretty Little Liars.
The Pretty Little Liars adaptation follows a group of four estranged undergrads whose group had fallen apart when their former leader went missing. The girls come back together in the face of danger, when they begin receiving messages from a mysterious figure known as A, who threatens to expose their darkest secrets. Localised in Bahasa and filmed in Bali, the series is directed by award-winning filmmaker Emil Heradi (The Night Bus, Sagarmatha).
The new series, expected to begin airing late this year, is an Indonesia and Malaysia Viu co-production and will be available in all 17 of Viu’s worldwide markets simultaneously.
The adaptation is part of what Viu says is its strategy is to produce compelling regional content with international production quality.
“We engage local audiences by creating and adapting stories that have strong relevance,” explained Janice Lee, managing director of Viu parent company PCCW Media Group. “Pretty Little Liars is a proven show that resonates with younger viewers with similar profiles to our Viu audience, and we are pleased to begin our journey with WBITVP and bring it to our audience and platform. In line with our strategy to invest in creating content assets, in 2019 we will have a mix of Viu Original productions and will work with international partners on local adaptations that resonate with audiences in Asia."
Andrew Zein, senior vice president, creative, format development and sales, WBITVP, added: "Viu is one of the market leaders in local storytelling, and we are excited to partner with them in transforming Pretty Little Liars into a Southeast Asian show that builds on the original, yet is also uniquely its own story, entertaining millions of people."
The new series, expected to begin airing late this year, is an Indonesia and Malaysia Viu co-production and will be available in all 17 of Viu’s worldwide markets simultaneously.
The adaptation is part of what Viu says is its strategy is to produce compelling regional content with international production quality.
“We engage local audiences by creating and adapting stories that have strong relevance,” explained Janice Lee, managing director of Viu parent company PCCW Media Group. “Pretty Little Liars is a proven show that resonates with younger viewers with similar profiles to our Viu audience, and we are pleased to begin our journey with WBITVP and bring it to our audience and platform. In line with our strategy to invest in creating content assets, in 2019 we will have a mix of Viu Original productions and will work with international partners on local adaptations that resonate with audiences in Asia."
Andrew Zein, senior vice president, creative, format development and sales, WBITVP, added: "Viu is one of the market leaders in local storytelling, and we are excited to partner with them in transforming Pretty Little Liars into a Southeast Asian show that builds on the original, yet is also uniquely its own story, entertaining millions of people."
