Accenture has already collaborated with Channel 4 since 2017 to develop All 4 on a number of platforms. The two parties will work together to innovate in digital product design and development in order to improve the velocity and quality of new products and features on the service.

Together, Channel 4 and Accenture will create a variety of new roles responsible for the development of Channel 4’s All 4 service. The move will also coincide with Channel 4’s new National HQ in Leeds and the emerging digital ecosystem in Yorkshire that the new facility may create. More than 20 million viewers are now registered with All 4, which is up 18% year over year in 2018. This includes more than two-thirds (70%) of all 16- to 34-year-old consumers in the UK.

“I am pleased to extend what has been a highly successful partnership with Accenture; All 4 has achieved record growth rates and increased customer satisfaction in recent years,” remarked Channel 4’s chief operating officer Keith Underwood. “By working in partnership with Accenture from within Channel 4’s National HQ in Leeds, we aim to build upon this success whilst harnessing the significant strengths the city has in digital and tech and amplify our impact on the local ecosystem as part of our broader 4 All the UK strategy.”

“Increasing uptake and industry competition in the online video market requires that Channel 4 continue to innovate and bring pioneering services and viewing experiences to its viewers,” added Dan Farrell, a managing director, Accenture Digital and Channel 4 client account lead for Accenture. “We are committed to bringing the best of Accenture as we work with Channel 4 in Leeds and support the broadcaster to retain its leading position as an innovative media brand.”