ViralGains launches Odyssey for advertising impact measurement | Ad Tech | News | Rapid TV News
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ViralGains has launched ViralGains Odyssey, a software-as-a-service (SaaS) platform that allows marketers to measure opinions, perceptions and behaviours at scale within their advertisements, and utilise that data to trigger movement down the funnel toward purchase.

“Marketers have long relied on legacy metrics - like impressions served - and struggled to quantify advertising impact on business outcomes,” said Tod Loofbourrow, CEO, ViralGains. “It’s high time for a revolution. Brands that capture and measure customer sentiment instead of focussing on impressions served can gain a better understanding of individual’s interests, preferences and behaviours, and respond with the most relevant content, creating far more effective ad experiences.”

ViralGains Odyssey provides direct integration with leading demand-side platforms (DSPs) as well.

“Marketers can quickly and easily create rich video and display experiences for every phase of the ad journey, encouraging ad interactivity that gives consumers a voice,” according to the company. “With ViralGains’ video, connected TV (CTV) and display ads, advertisers gain millions of opportunities to make meaningful connections with consumers on their favourite formats and devices. By unlocking the voice of the customer, advertisers can discover the ad journeys that drive the best business outcomes.”